© Hawthorne & Co.
ABN: 26 297 439 815.

Trusted sales and HR support

About | Hawthorne & Co

Practical guidance focused on lasting business success
and meaningful client partnerships.

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Our Story

Experienced Sales and Appointment Setting Specialists

Hawthorne & Co was established with a commitment to helping businesses strengthen both their sales performance and their people. We have developed our approach by understanding that sustainable success comes from combining effective sales strategies with thoughtful workforce solutions. Every client relationship begins with listening, understanding individual goals and providing practical guidance that delivers lasting value.

We continue to build our business by supporting organisations with dependable sales calls, appointment setting and responsive service. Our ambition is to become a trusted partner for businesses seeking professional sales support and consistent opportunities to grow their pipeline. By focusing on collaboration, accountability and effective communication, we aim to help every client connect with qualified prospects, secure valuable appointments and achieve sustainable business growth.

Meet Benjamin Hawthorne

The Visionary Founder and CEO of Hawthorne & Co

A former professional cyclist who is legally blind, Benjamin brings a unique perspective and unwavering determination to sales development, HR consulting, and talent acquisition in the Newcastle business community.

With a proven track record of building high-performing sales teams and executing successful recruitment campaigns, Benjamin founded Hawthorne&Co to deliver excellence in sales training and HR consulting.

His expertise in sales development and training has transformed numerous sales organizations, while his commitment to diversity, equity, and inclusion has helped companies build more representative and effective teams.

Under Benjamin’s leadership, Hawthorne&Co has grown into a $1 million valued consultancy, recognized for delivering measurable results and maintaining the highest standards of professionalism.

Why Choose Us?

DIVERSITY, INCLUSION AND EQUITY

We combine sales knowledge with human resources expertise to provide practical support tailored to your business. Our commitment to reliable communication, personalised service and genuine partnerships makes us a trusted choice for growing organisations.

Your success is our success.

Why sales support matters?

Sales support matters because we help businesses work more efficiently, respond to customers promptly, and keep their sales processes organised. From managing enquiries and preparing documents to maintaining customer information and following up with potential clients, we provide practical support that allows business owners and sales professionals to focus on building relationships and securing new opportunities. Our services are suitable for businesses of all sizes, including trades, professional service providers, renewable energy companies, gyms, and other industry specialists, with support tailored to the unique needs of each business.

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